Alpine Club of Canada

ACC_Gazette_Winter2018_FINAL

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4 The Alpine Club of Canada Gazette Winter 2018 2 9 t h a n n u a l Short Rope by Zac Bolan T he way we communicate is changing. You don't need to look too far afield to find a method of content delivery that simply didn't exist when the Gazette first hit your mailbox. And while dealing with the rapid pace of this media revolution can be challenging, change is inevitably for the better. By now you've likely noticed the Alpine Club is changing the way we communicate with our membership. The club website has grown from a few simple pages to a comprehensive resource encom‑ passing virtually every aspect of club life. The venerable NewsNet email bulletin has been redeployed as the Dispatch—a graphic and easy‑to‑read newsletter designed for improved readability across the wide array of mobile, hand‑held, and desktop devices used by our members. We launched Aspects, the ACC blog, in May 2014 with a post announ‑ cing a hut image photo contest. It has since grown in scope to encompass more than a dozen categories as well as a digital archive of the Canadian Alpine Journal dating back to 1907, and articles from State of the Mountains, the ACC's annual mountain report. Since the 2017 launch of new mobile‑ friendly format, Aspect's readership has grown significantly. So where does the Gazette fit into the club's content strategy? While some argue that the printed page may soon be obso‑ lete, many of our members feel differently. Three times a year we gather your stories and publish something to hold in your hands—a tangible connection to our mem‑ bership that we're not willing to give up. Therefore, to keep our magazine relevant to the club's changing demographic we're making changes that will ensure the Gazette's continued viability. First and foremost, the Gazette now has an in‑house editorial team consisting of myself, Keith Haberl, Peter Hoang, and Kristy Davison. Our goal is to ensure the Gazette remains a channel for our mem‑ bers' stories while adapting our increasing wealth of content for other mediums. For example, the Connect to Disconnect story in this issue grew out of an Aspects post. Similarly, many of your stories and images could inspire Aspects content and reach a wider audience. Secondly, the Gazette's format will evolve as we update the look of the publication while designing a magazine that can work well in both print and digital delivery methods. We're planning to develop the e‑Gazette into something more than a simple PDF to improve the experience for our increasingly digital readership. One thing that won't change how‑ ever—the Gazette is your magazine. We continue to rely on you, our readers, for stories, comments, criticisms, and suggestions. We welcome your input at gazette@alpineclubofcanada.ca. Mountain Guides Ball Fundraiser Thank you to our generous Sponsors and Donors www.alpineclubofcanada.ca Donors ACC Adventures ACC Maintenance Team Adam J Temple Alchemy of Ride Alpine Threadworks AM Adventures Ambler Mountain Works Andrew Councell Anne Walton Balance & Motion Therapy, Canmore Banff Avenue Brewing Company Banff Mount Norquay Banff Mountain Film Festival Barry Blanchard Bernadette McDonald Bfit Personal Training, Vancouver Black Diamond Equipment Bolder Climbing Community, Calgary Calgary Climbing Centre Cameron Westhead, MLA, Banff- Cochrane Canadian Mountain Holidays Canmore Hot Yoga Canmore Nordic Centre Chic Scott Coldstream Helicopters & CVHS Donna Jo Massie Element Therapeutics, Golden, BC Elevation Place, Canmore Elizabeth Wiltzen Eykelbloom, Kayla Fairmont Chateau Lake Louise Forty Below Fraser McGurk GearUp Sport, Canmore GES Event Management Get Outside, Canmore Glen Boles Globalstar Canada Satellite Co. Happy Yak HI - Lake Louise Alpine Centre HI - Pacific Mountain Region Ian Welsted Icebreaker Jamey Glasnovic Jennifer Annesley Jocey Asnong K2 Backcountry Access Kumpfy Shoes Lake O'Hara Lodge Lilla Molnar LL Harrison Louise Olinger Margo Talbot MEC Mike Blake Guiding Services Monod Sports Mountain Hardwear Oboz Footwear Onward Up Ortovox Canada Ltd Outdoor Research Outdoorphins Paramount Adventures Patagonia Patti Dyment Peak Eats Peak Strategem Penney Gaul Petzl Phee Hudson Purcell Mountain Lodge Resorts of the Canadian Rockies Ridgeline Guiding Rockaboo Mountain Adventures Rocky Mountain Books Roy Millar Ruari Macfarlane Sage Bistro, Canmore Sasha DiGiulian Sasso Vertical Sales Selkirk Tangiers Helicopters Sky Pilot Enterprises Smartwool Sorcerer Lodge Storm Mountain Lodge Sunny Raven Galleries Susi Pfister The Iron Goat, Canmore The North Face The North Face Store, Banff The Patagonia Store, Banff The Robert Bateman Centre The Whyte Museum Two Wheel Gear University of Alberta Press Valbella Gourmet Foods Valhalla Pure Outfitters, Canmore Warren MacDonald Waymarker Hospitality Win Dinn World Expeditions Yamnuska Mountain Adventures ...and Thank You to all our amazing volunteers! A S S O C I A T I O N O F C A NA D I AN M O U N T A I N G U I D E S M C G A

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