Alpine Club of Canada

ACC Gazette - Spring 2020

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36 The Alpine Club of Canada | Gazette | Spring 2020 T he word has been out for a while now about Merino wool as a performance fabric: it's super soft, insulates when wet and doesn't stink, even after multi-day ski trips. Add to that the sustainability of wool and you have a winner. Smartwool was the first outdoor company to make Merino wool ski socks (in 1994) and, quite appropriately, they sponsor the ACC's Powder Program series of backcountry ski camps today. They also provide us with the shirts for our awesome Throwback t-shirt that we sell online as well as work with us on a Canada-wide promo- tion with the Banff Mountain Film Festival tour Here's how Smartwool helps the ACC: Powder program The ACC offers guided backcountry ski camps each year based out of dream locations like Rogers Pass and Fairy Meadow where we search for fresh tracks in deep, soft powder for the pure joy of it. Smartwool's partnership helps us to offer these trips at a great price to our members and that makes us feel good. Oh, and everyone on these Powder Program camps – participants, guides, cooks – get fresh ski socks on day one, courtesy of Smartwool. Member shirt at discount When we dug up our original Throwback shirt screen artwork from under some old plumbing parts in the mainten- ance shop a few years ago we knew we had unearthed something special and that we had to bring it back. But to plop this classic design on any old t-shirt wouldn't have done it justice. Putting it on a Smartwool Tech T means it's a smart casual shirt, a technical baselayer, or even formal wear. It's a gor- geous piece of ACC history and the closest thing that we have to an office uniform. Smartwool's Tech T goes for about $70 in the stores, but because they believe in the ACC, they're helping us get these onto our members' backs for under $45. We still have men's and women's blue shirts in stock, and we're looking forward to another run on a new colour closer to the summer. You can read the full story of the shirt (which is more interesting than you'd guess) at Banff Festival tour t-shirt Smartwool and the ACC also share being partners of the Banff Mountain Film Partner Profile | Smartwool

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