Alpine Club of Canada

Winter Gazette 2013

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Route finding by Peter Muir, President T he world is changing more quickly than ever before and the Alpine Club of Canada is evolving with it. We know that in order to stay relevant, we must step boldly into the future, keep up with current technol‑ ogy and deliver programs that continue to meet the needs of our members. The last few years have seen a number of major changes within the Club: we have developed a five year plan, reorganized the governance structure, held our first Board election by mail-in ballot, created a Section Council, and established a Vision and Mission. This fall we are taking another important step in launching a new look for our logo. While the existing logo has tons of charm and tradition and has symbolized the great things about the Club to so many people for a hundred years, the fact is that the old logo no longer repre‑ sents who we are presently or what we do. Coils of hemp rope and wooden ice axes are just not what the ACC is about in the 21st century. One of the biggest issues with the old logo, and probably the largest factor in leading us down the road of recreating it, is the fact that it did not represent the two official languages of Canada and of our club. The name of the Club is now included in both French and English, separated by 1906, the year of the Club's founding. Our logo—as the most high-profile expression of our identity—must reflect the entirety of who we are today and symbolize our dynamic future. Messing with something that's so established and loved is a significant issue and one that we took very seriously. We are proud of our rich history and the symbol that has represented us so well in the mountain community. For this reason, we decided that our new look would be a re-work rather than a fresh slate, but one that represents the Club in a more modern light. In the new logo the ice axe, the symbol of the alpinist, is a modern yet timeless design, and the second ice axe has been replaced by a pair of skis. The hemp rope was removed. The sheep's head has been reworked into a slightly more abstract (and cool) look. The shield remains with the original colours of green, grey and white corresponding to the forest, the rock and the snow and ice of alpine environments in which we play. The shield is overset with a new panel, also in green; but you may expect to see this new panel in alternate colours, representing different areas of the Club's work, which, as stated in our Mission Statement, is to foster alpine experiences, knowledge and culture; promote responsible access; and support excellence in alpine leadership and skills. As we look to the future and the exciting changes that lie ahead, the Alpine Club of Canada is proud to unveil our new logo that represents our Vision, Preserving, practicing and promoting Canadian mountain culture and self-propelled alpine pursuits, and our members from coast to coast to coast. Join us in celebrating our new look. We are thrilled to present our new logo recreated by graphic designer Gord McArthur, of Cranbrook, BC, a long-time Club member and member of Canada's Ice Climbing Team, with input from the ACC Board. Le Club alpin du Canada est très heureux de vous présenter son nouveau logo, recréé par Gord McArthur, un concepteur graphique de Cranbrook, en Colombie-Britannique, membre de longue date de notre Club et membre de l'Équipe nationale d'escalade de glace du Canada, en collaboration avec le Conseil d'administration du CAC. Club alpin du Canada Gazette hiver 2013  7

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